Is the future pattern of China's pig industry suitable for e-commerce?

How should the e-commerce in the pig industry do? Whether large-scale agro-pastoral enterprises or small and medium-sized agro-pastoral enterprises have considered this issue or are considering it.


How should the e-commerce in the pig industry do? Whether large-scale agro-pastoral enterprises or small and medium-sized agro-pastoral enterprises have considered this issue or are considering it. Although New Hope Liuhe and Jingdong have begun to "electrically shock" in recent years, and more farmers and animal husbandry owners have begun to develop e-commerce, some people say that this year is also the year of e-commerce in the pig industry, but there is a very real problem. Is it really suitable for the pig industry? Is it really suitable for the growing pig industry? It is worth pondering the executive leadership of the pig industry.

The future pattern of the pig industry

With the rapid development of animal husbandry economy, the development level of China ’s pig industry is getting higher and higher, and there are more and more large-scale pig farms. At present, the pig industry is already one of the economic pillars of China ’s breeding industry. With the increasing number of large-scale pig farms in China, there are fewer and fewer small-scale pig farmers in rural areas. It is the increasing number of group purchases, rather than personal and individual consumer goods such as clothes and shoes.

The future development model of the pig industry, whether it is a one-stop pig model, or "company + **", or cooperatives, etc., will eventually become more and more concentrated in large-scale pigs. Definitely also scale.


1. Information transmission is smoother: The Internet makes the transmission of pig price information more smooth, which has the greatest impact on pig prices and shortens the cycle of pig price fluctuations. This trend will be more obvious, because the mobile Internet has already achieved access to information anytime, anywhere.

2. Flattening channels: E-commerce will make services that can't add value generate cheaper. For example, in the past, feed distributors were undertaking final logistics and warehousing services. Such services did not generate new value for feed. Such services would become very cheap in e-commerce. For example, the profit per ton of premix for feed distributors is more than 1,000 yuan. If it is an e-commerce model, the storage and final delivery cost per ton of premix is ​​about 100--200 yuan. Profiteering. In the process of selling pigs, the profit of the pig dealers and brokers is also very high. If the farm can directly trade with the slaughterhouse through the Internet, then the pig dealers and brokers will only be responsible for pig transportation services, and his profits will be reduced.

3. Accelerate the elimination of intermediate links: E-commerce will never eliminate production enterprises and consumers, or even omit intermediate links. Instead, it will reduce the corresponding service personnel, reposition each link, and redistribute profits. In the e-commerce model, feed mills are processing plants, earning processing fees, distributors are logistics and warehousing, earning logistics distribution fees, consumers are God, and enjoy more cost-effective products.

Although e-commerce can solve many profiteering problems in the pig industry, allowing producers and consumers to directly connect and reduce the costs of intermediate links. However, for the current period of many free-range farmers, the development of e-commerce will definitely achieve some enterprises.

In the future, with the increase of large-scale pig farms, it will be the group's business to the group. Is there still a need for e-commerce? It should be said that in the period when the majority of free-range farmers in China are still in the future, and at a certain period in the future, e-commerce will be the future development direction, and it will also bring profound changes to the Chinese pig industry and reduce costs. When the future pig industry is a large-scale pig farm, it is worth pondering whether e-commerce can exist.

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